Can a Single Idea Free 30,000 Farmers from Debt? This Startup Says Yes!
In the heart of Maharashtra’s Vidarbha region, where generations of farmers have grappled with economic distress, a quiet revolution is taking root. Krushi Sarathi, a socio-commercial startup founded by a farmer’s son, is rewriting the script of rural agriculture. By blending technology, market access, and grassroots empowerment, this initiative is turning farming into a sustainable and profitable profession, giving thousands of farmers the hope of a debt-free future. A Vision Born from Struggle Parashram Akhare, a 28-year-old electrical engineer from Mohadari village, knows the struggles of farming life firsthand. He grew up watching his father and fellow farmers struggle against a system that left them powerless—burdened by overpriced agricultural inputs, restricted market access, and mounting debt.Determined to make a difference, Akhare pursued his education and secured a stable job in Navi Mumbai. Yet, even as he settled into urban life, the plight of his community never left him. The turning point came during the 2020 lockdown when he realized that despite skyrocketing vegetable prices in cities, farmers in his village were forced to discard their produce due to lack of access to markets. “That’s when it hit me, farmers are not poor because they lack effort, but because they lack access,” he recalls. Moved by this realization, he began helping local farmers transport their produce directly to urban consumers. What started as an informal effort soon laid the foundation for Krushi Sarathi. Sowing the Seeds of Change Krushi Sarathi, meaning "the farmer’s charioteer," was born to bridge the gaps that keep farmers trapped in cycles of debt. The startup operates both online and offline, ensuring that farmers have access to essential resources without middlemen exploiting them. With the Krushi Sarathi mobile app and website, farmers can compare prices, order fertilizers, pesticides, and other essentials, and have them delivered within 24 hours. The platform also connects them to markets, eliminating unfair pricing structures that often work against them. But technology alone isn’t the answer, education and human connection are equally vital. That’s why Krushi Sarathi has built a strong grassroots network of taluka coordinators who provide on-ground support, helping farmers navigate the digital platform while also offering guidance on sustainable farming practices. Krushi Sarathi has touched the lives of over 30,000 farmers in Vidarbha and created employment for 180 individuals in regions where job opportunities are scarce. The startup now boasts an annual turnover of ₹5 crore, with projections to double its revenue this year. The Maharashtra Government recognized this transformative work, awarding Krushi Sarathi the ‘Best Startup Award for Agriculture’ in 2022. But Akhare’s vision goes beyond financial success. “Farming should be a profession of pride, not desperation. Our farmers deserve the same dignity and opportunities as any other professionals,” he says. Growing into the Future Krushi Sarathi is not stopping here. The startup is expanding into soil testing, contract farming, biochar production, and animal feed to make farming more resilient and profitable. One of its most ambitious upcoming initiatives is Krushi Sakhi, a program that aims to integrate women into farming decision-making, acknowledging and strengthening their crucial role in agriculture. “We need to recognize that women are the backbone of farming. Through Krushi Sakhi, we want to equip them with the knowledge and authority to shape their agricultural futures,” Akhare shares. Additionally, the company is promoting group farming and alternative crop cultivation to ensure farmers have stable incomes throughout the year, rather than relying on seasonal earnings that often lead to financial uncertainty. Like any revolution, Krushi Sarathi’s journey hasn’t been easy. Breaking the monopoly of local shopkeepers, shifting deep-rooted mindsets, and securing funding posed significant challenges. “Many farmers have been conditioned to believe that debt is just part of farming life. Changing that belief has been the hardest battle,” Akhare admits. But the successes have made the struggle worth it. “Seeing farmers gain confidence, knowing that they now have control over their earnings, that’s what keeps me going,” he says. A Movement, Not Just a Startup Krushi Sarathi is proving that farming is not a profession of helplessness but one of immense potential. It’s not just about higher profits; it’s about restoring hope, dignity, and independence to those who feed the nation. With a projected turnover of ₹10 crore, Krushi Sarathi is more than a business but it’s a movement that’s breaking the cycle of debt and despair. Through innovation, resilience, and belief in the power of rural India, this startup is planting the seeds of a brighter future.