"Dream, Dream, Dream! Conduct these dreams into thoughts, and then transform them into action."
- Dr. A. P. J. Abdul Kalam
11 Aug 2023
In a remarkable tale of determination and resilience, Manju Shah, popularly known as the 'Pirul Woman,' has harnessed the power of pine trees to empower women in Uttarakhand, India. By transforming locally available pine leaves into exquisite handicrafts, Manju has created a pathway for women to achieve self-reliance and financial independence.
The handicraft items made from pine leaves, known as pirul, have become a source of employment for numerous women in Uttarakhand. Under Manju's guidance, 45 self-help groups and over 2,000 unemployed women have received training in crafting baskets, table mats, rakhis (decorative threads), decorative items, and bouquets from pirul. These creations not only showcase the artistic talents of the women but also contribute to the preservation of the environment by utilizing a sustainable resource.
Manju's journey towards success was marked by numerous challenges. After losing her father at a young age, she took it upon herself to support her family. Starting with a poultry and silkworm farming unit, Manju ventured into entrepreneurship and dedicated herself to uplifting orphaned and elderly women.
Today, her efforts have yielded significant social impact, with women like Geeta Pant and Anju earning profits through the production of Pirul Rakhis and online training sessions, respectively. Manju's unwavering commitment to her cause has inspired countless individuals, including her brother, community leaders, and renowned personalities in various fields.