In a remarkable display of empowerment and entrepreneurship, women in Konaimakula village, Warangal district, have established a thriving industry by manufacturing sanitary napkins. N Subhashini, G Komalatha, and K Rama spearheaded this initiative, transforming it from a small project into a full-fledged manufacturing unit.

Securing a loan through the Prime Minister’s Employment Generation Programme (PMEG), the trio invested Rs 15 lakh to set up their own sanitary napkin production facility. With the funds, they acquired the necessary machinery and raw materials, leading to the creation of their product called 'She Care.' The sanitary pads received positive feedback from neighboring villages, establishing its credibility and quality.

The inspiration behind their venture arose from observing women and young girls in remote rural areas resorting to using cloth during menstruation due to financial constraints and a lack of awareness about hygiene. This practice not only led to severe health complications but also forced many girls to drop out of school. Determined to make a change, the women took it upon themselves to produce high-quality sanitary pads and bring them to the market.

The 'She Care' sanitary pads are competitively priced at Rs 36 per pack of six pads in the retail market and Rs 33 for bulk orders from surrounding villages. The entrepreneurs have also been actively promoting awareness against the use of cloth during menstruation in schools and hostels, highlighting the associated health risks and advocating for the use of their sanitary pads.

The women behind 'She Care' are now urging the government to provide hygienic kits to girls in government schools and have expressed their willingness to supply sanitary napkins for distribution. Their inspiring journey demonstrates the potential for women to break barriers, drive change, and become successful entrepreneurs in their communities.