A National Icon Born Overnight: The Story of Aadhaar’s Mascot
Sometimes, the most impactful ideas are born not from months of planning, but from a few hurried hours driven by instinct. That is exactly how Udai, the new official mascot of Aadhaar, came into existence. Designed by 36-year-old Arun Gokul from Thrissur, Kerala, Udai is now set to become a familiar and friendly face for over a billion Aadhaar users across India. What makes this story remarkable is not just the national recognition, but the deeply human journey behind it—one that speaks of chance, self-belief, and quiet creativity.From Mechanical Engineering to National RecognitionArun Gokul is not a professional designer, illustrator, or artist by training. A BTech mechanical engineering graduate, he currently works with a logistics firm in Kochi. His daily life revolves around schedules, operations, and problem-solving far removed from the world of mascots and visual communication. Yet, it was this very ordinariness that makes his achievement extraordinary. Arun represents countless Indians who carry untapped creative potential, often unnoticed even by themselves.The Race Against TimeThe Aadhaar mascot design competition, organised by the Unique Identification Authority of India (UIDAI) through the MyGov platform, had been open for weeks. Arun only learned about it on the evening of October 31, the last day of submission. A friend called him for help with resizing an artwork for the same competition and casually suggested that Arun participate too. With the deadline just hours away, there was little time to think, let alone hesitate. Arun decided to take a chance. With no access to professional design software, he used the default Paint tool on his computer along with Canva, an online platform. For nearly three hours, he worked against the clock, shaping a simple, cheerful character that aligned with the competition guidelines: non-offensive, age-neutral, and friendly. Compared to his friend’s elaborate design, Arun felt his own work was basic and unimpressive. Still, he submitted it just before midnight, without expectations.Inspired by a Legacy IconArun later revealed that Air India’s iconic Maharaja mascot had influenced his thinking. Interestingly, the competition brief itself mentioned the Maharaja as an example of an effective national mascot. This subtle inspiration helped Arun focus on simplicity and warmth rather than complexity. His idea was clear: a character that could speak to everyone from children to senior citizens without barriers of language or background.Once the submission was done, life moved on. Weeks passed, the festive season arrived, and Arun forgot all about the competition. In a twist that adds irony to the story, he had not even saved his artwork properly. It was only on December 28 that a phone call from UIDAI’s Delhi office brought everything rushing back. His design had been shortlisted from among 875 entries submitted from across the country. Shock quickly turned into panic when Arun realised he could not immediately locate the saved file. After considerable effort, he managed to retrieve it, though UIDAI had already preserved the original submission. Relief followed, but winning still felt like a distant dream.Udai: A Friendly Face for AadhaarUIDAI officially unveiled the resident-facing Aadhaar mascot, named Udai, to simplify communication and enhance public understanding of Aadhaar services. The mascot is designed to act as a relatable companion, guiding citizens through processes such as Aadhaar updates, authentication, offline verification, selective information sharing, and responsible usage. The name and mascot were selected through open national competitions, reinforcing Aadhaar’s foundational principle of public participation. Arun Gokul won the first prize in the mascot design category, while Idris Dawaiwala of Pune and Krishna Sharma from Ghazipur secured the second and third positions. In the naming category, Riya Jain from Bhopal emerged as the winner.A Symbol of Inclusive GovernanceThe mascot was unveiled by UIDAI Chairman Neelkanth Mishra at a function in Thiruvananthapuram, where the winners were felicitated. Mishra described the initiative as part of UIDAI’s mission to make Aadhaar communication simpler, more inclusive, and more relatable for citizens. UIDAI CEO Bhuvnesh Kumar highlighted that the overwhelming response to the competition reaffirmed Aadhaar’s role as a public good built on trust and participation. Deputy Director General Vivek C. Verma added that Udai will act as both a companion and narrator, helping residents connect more easily with Aadhaar-related information. In a country as vast as India, Udai stands not just as Aadhaar’s mascot but as a symbol of possibility, proof that sometimes, all it takes is one last-minute decision to change everything.