From Waste to Wealth: Nelly Gesare's Sustainable Revolution in Kenya
In a world where waste management has become a pressing concern, one woman is making a significant impact. Nelly Gesare, a former journalist turned entrepreneur, has founded Greenthing Kenya, a company that is revolutionizing the way Kenyans think about waste. By upcycling discarded materials into eco-friendly products, Gesare is not only reducing waste but also creating a thriving business that empowers local communities.A Story of RenewalWalking into one of Greenthing Kenya's retail stores is like stepping into a world of transformation. Glass bottles, once destined for landfills, are now sleek drinking tumblers and jars. Scraps of fabric, saved from waste, have been stitched into desirable shopping bags and reusable dish sponges. Every shelf tells a story of renewal, showcasing the potential of waste to become something valuable. Gesare's journey is not without its challenges. As a woman entrepreneur in Africa, she faces formidable hurdles, from securing funding to navigating global economic uncertainties. Despite these obstacles, she has managed to grow her business from a solo venture to employing over ten full-time staff members. Her success is a proof to the resilience of African women in business.Greenthing Kenya's impact goes beyond just creating eco-friendly products. The company works with women waste pickers, offering them fair wages and dignifying their role in the circular economy. By formalizing waste collection and providing financial stability to these workers, Gesare is proving that sustainability solutions must also be people-centered. Gesare's business model is a shining example of sustainability in action. The company transforms discarded glass, fabric, and plastics into a diverse range of eco-friendly items, from biodegradable cleaning supplies to upcycled textiles. The company's solar-powered stitching station ensures that even the production process aligns with its sustainability ethos.Expanding HorizonsGreenthing Kenya is not just a local success story; it's also making waves internationally. The company has started exporting glass products and eco-friendly home care products to global buyers. To sustain this growth, Gesare is collaborating with universities on cutting-edge sustainability research and investing in improved packaging to meet global standards. For aspiring green entrepreneurs, Gesare's message is clear: "You have it in you to make it possible. When one thing doesn't work, it's often a redirection to explore what you can do with the resources available to you." Her story is a light to the power of innovation and determination in creating a more sustainable future.As the world grapples with the challenges of climate change and environmental degradation, entrepreneurs like Nelly Gesare are leading the way towards a more sustainable future. With Greenthing Kenya, she has created a business that not only reduces waste but also empowers local communities and promotes eco-friendly practices. As the company continues to grow and expand, it's clear that the future of sustainability is bright.