The Rise of Varanasi: India’s Oldest City Becomes Its Newest Tourism Star
Varanasi, one of the world’s oldest living cities, has always been a magnet for seekers of faith, culture, and history. But in recent years, the city has experienced a transformation that goes far beyond its sacred ghats and temple bells. Known as the spiritual capital of India, Kashi is now witnessing a tourism boom unlike any other that’s making headlines across the country and beyond. According to official data from the Uttar Pradesh Tourism Department and the Ministry of Tourism, over 11 crore tourists visited Varanasi in 2024, marking an 18.7% increase from the previous year. What’s even more remarkable is the explosion in foreign tourist arrivals, which have risen by 120 times since 2021. From just 2,566 foreign tourists in 2021 to 309,932 in 2024, Varanasi’s global appeal has skyrocketed, placing it ahead of iconic destinations like Jaipur, Goa, and Shimla.A Record-Breaking RiseThe story of Varanasi’s rise is written in numbers and in the stories of people who make the pilgrimage there. In 2021, the ancient city welcomed about 30.7 lakh domestic tourists. By 2024, that number had crossed 10.97 crore, and in just the first half of 2025, more than 12.96 crore visitors had already arrived. For the first time, Varanasi isn’t just a religious center; it’s a thriving, world-class tourism hub. The ghats of the Ganga, the narrow alleys echoing with temple chants, and the evening aartis that light up the riverbanks are now part of a global travel bucket list Tourism experts say this transformation is no accident; it’s a result of a carefully executed vision that blends tradition with modernity.The Kashi Vishwanath Corridor: A New Chapter in an Ancient CityMuch of the credit goes to the Kashi Vishwanath Corridor, inaugurated in 2021. The project, linking the historic Kashi Vishwanath Temple with the Ganga ghats, has completely redefined how visitors experience the city. What once were narrow, crowded lanes are now spacious walkways lined with art, culture, and spirituality. The corridor provides direct access from the river to the temple, improving crowd flow and safety. Modern amenities like rest areas, information centers, and security systems have made pilgrimages smoother and more organized. But beyond its physical transformation, the corridor symbolizes something deeper: a revival of cultural pride. Local priests, artisans, shopkeepers, and boatmen, who depend on tourism for their livelihood, say they’ve seen a remarkable improvement in their incomes and quality of lifeA Spiritual City with Global AppealVaranasi’s rise as a global destination goes beyond religion. The city now attracts yoga enthusiasts, photographers, historians, and wellness travelers from across the world. Foreign visitors are drawn to its authenticity, where centuries-old rituals coexist with modern infrastructure. Several international travel platforms have listed Varanasi among Asia’s must-visit cultural destinations, while documentaries and travel shows continue to showcase its mystique. The city’s international connectivity through improved road, rail, and air networks has further boosted arrivals. Interestingly, the demographic of travelers has changed too. Younger visitors and social media influencers now explore the city for its architecture, street food, and festivals, giving Kashi a new, vibrant identity online.A Model for India’s Tourism FutureVaranasi’s transformation offers valuable lessons for India’s other heritage destinations. By investing in infrastructure, cleanliness, and accessibility while preserving culture and spirituality, cities can achieve sustainable tourism growth. The challenge now is to maintain this balance. With millions arriving each year, waste management, water conservation, and cultural preservation will be critical. Yet, the city’s success proves that faith and progress can walk hand in hand.The Timeless Soul of KashiAs dusk falls and the Ganga Aarti lights up the river with golden lamps, it’s easy to understand why Varanasi continues to enchant travelers. Its beauty lies not just in its temples or rituals, but in its resilience as an ancient city that continues to evolve while keeping its soul intact. From 2,000 foreign visitors to over 3 lakh in just three years, Kashi’s story is one of revival, pride, and purpose. In the heart of India’s spiritual capital, faith has found its modern rhythm, and the world is listening.
