Chhattisgarh's Tulsi Village Transformed into YouTube Hub with Rs 25 Lakh Studio

In a remarkable turn of events, Tulsi village in Chhattisgarh has undergone a stunning transformation, emerging as a hub for YouTube content creators. With the support of IAS officer Sarveshvar Bhure, the village has gained its own state-of-the-art studio known as "Hummer Studios," worth Rs 25 lakhs. Several YouTube channels, including Being Chhattisgarhiya, 36 Garhiya, Alwa Jalwa, Fun Tapri, and Gold CG04, have contributed to the village's newfound fame. The Rise of Tulsi Village as a 'YouTube Village' Tulsi village, located approximately 55 km from Raipur, has witnessed a wave of creativity and economic opportunity through the widespread use of YouTube by its residents. The platform has become a powerful tool for creative expression and has opened up new avenues for the villagers. Against a backdrop of limited opportunities, Tulsi village has achieved remarkable recognition within just one year. The journey of Tulsi village from an ordinary rural settlement to a 'YouTube Village' can be attributed to the vision and efforts of two local residents, Jay Verma and Gyanendra Shukla. Jay, a 31-year-old teacher-turned-YouTuber with a passion for visual art and dreams of making films, teamed up with Gyanendra, a skilled network engineer. Together, they embarked on their YouTube journey in 2016, leveraging the platform's low entry barriers and their combined creative and technical skills. Overcoming Challenges and Gaining Traction Jay and Gyanendra encountered initial obstacles, including their families' skepticism about their YouTube careers. However, their perseverance paid off as their videos started gaining traction. The duo formed a team and created multiple channels, with their first channel, 'Being Chhattisgarhiya,' launching on January 14, 2018. Despite facing occasional setbacks due to their unfamiliarity with the platform's rules, they learned through trial and error, steadily growing their subscriber base to 120,000. A Village United in Creativity Tulsi village has embraced the YouTube phenomenon wholeheartedly, with residents of all ages actively participating in video creation. From 15-year-olds to an 85-year-old woman, everyone has found a role in the YouTube videos originating from the village. Around 40 YouTube channels are currently active, with a significant number being monetized. Channels like '36 Garhiya,' 'Alwa Jalwa,' 'Fun Tapri,' and 'Gold CG04' have gained popularity for their humorous content, while also showcasing the rich cultural heritage of Chhattisgarh through music. Support from the District Administration Recognizing the immense talent and potential of Tulsi village's YouTube creators, the Raipur district administration, under the leadership of District Collector Sarveshvar Bhure, extended a helping hand. They established 'Hummer Flix,' a state-of-the-art studio equipped with cutting-edge equipment such as gimbals, drone cameras, and modern computers. The aim is to provide the village's content creators with the necessary infrastructure and support to excel in their digital endeavors. The district administration's assistance is just the beginning of a comprehensive plan to nurture and uplift the village's talent. The administration intends to expand Hummer Flix, providing more space and advanced technical resources. Additionally, they plan to establish an institute where aspiring artists can receive professional training and create content at an advanced level, gaining recognition beyond the village's borders. The Impact and Changing Perceptions The establishment of Hummer Flix and the district administration's support have brought about a significant shift in the perception of YouTube content creation in Tulsi village. It has given creative work a solid foundation and garnered respect from older family members who previously had doubts. The collaboration between the government, administration, and the village's YouTube creators has created an environment that fosters motivation, recognition, and a sense of pride in their cultural contributions. Looking Ahead: The Journey Continues Jay Verma and Gyanendra Shukla, the pioneers behind Tulsi village's YouTube revolution, have set their sights on making a comedy movie. With a team of talented individuals from the village, including musicians and editors, they aim to produce a low-cost yet entertaining film. They express their gratitude to the Chhattisgarh government for providing facilities and emphasize the need to keep pace with rapidly evolving technology in the field. The transformation of Tulsi village not only showcases the potential of rural communities in adapting to the digital age but also highlights the power of collaboration between government institutions and grassroots talent. As Tulsi village continues to evolve and create, the impact of its YouTube revolution extends beyond its borders, inspiring other communities to explore the endless possibilities offered by digital platforms.