World Tourism Day 2025 : Making Every Journey Environmentally Responsible

World Tourism Day, celebrated annually on September 27, highlights the transformative role of travel in shaping societies, cultures, and economies. Since its inception in 1980, the day has been a platform to promote tourism as a driver of cultural exchange, economic growth, and social understanding. This year, the United Nations World Tourism  Organization (UNWTO) has themed the day “Tourism and Sustainable Transformation,” emphasizing the growing importance of environmentally conscious travel practices worldwide. Tourism, when done responsibly, has the power to connect people across borders, create  mutual understanding, and generate livelihoods for millions. It is not just about exploring new places; it is about leaving a positive impact, respecting local cultures, and contributing to the well-being of communities and the environment.India’s Sustainable Tourism ShiftIndia is leading the global charge in sustainable travel. According to a recent Booking.com report, 73% of Indian travellers now prioritise sustainability when planning trips far higher than the 42% global average. This trend signals a major cultural shift in how Indians approach travel. From selecting eco-friendly accommodations to supporting local businesses, Indian travellers are increasingly making mindful choices that benefit both the environment and local communities. Unlike conventional tourism focused solely on price and location, today’s Indian traveller weighs sustainability credentials as a key factor. Around 34% of travellers now consider a property’s eco-friendly practices alongside traditional factors, showing that responsible travel is becoming mainstream rather than niche.Practical Steps Towards Eco-Friendly TravelSmall changes by individual travellers are contributing to a significant impact on the environment. Nearly half (48%) of Indian travellers carry reusable water bottles, reducing single-use plastic waste. About 42% consciously recycle their waste while travelling, and 39% avoid single-use plastics altogether. The commitment extends to protecting wildlife and natural habitats. Around 42% of travellers actively avoid activities that harm animals, while 37% choose off-season travel to reduce overcrowding and pressure on sensitive destinations. Furthermore, 28% deliberately select less crowded locations, helping to distribute tourism benefits more equitably and preserving the natural and cultural integrity of destinations.Looking Ahead: India’s Global LeadershipThe growing focus on sustainability among Indian travellers has global implications. In 2025, 42% of Indians plan to engage in eco-friendly activities, such as observing wildlife in natural habitats and participating in environmental education programs, compared to just 19% globally. This highlights India’s potential as a leader in promoting responsible tourism practices on a worldwide scale. India’s diverse landscapes, from the Himalayas to tropical coasts, combined with its rich cultural heritage, provide a unique opportunity to model sustainable tourism. A Sustainable Future for TravelWorld Tourism Day 2025 is more than a celebration; it is a call to action. India’s leadership in sustainable travel showcases how tourism can evolve to meet the challenges of the 21st century while creating economic, cultural, and environmental benefits. From small acts like using reusable water bottles to larger commitments such as supporting local artisans and minimizing ecological footprints, Indian travellers are setting a standard for responsible tourism globally. As the world observes Tourism and Sustainable Transformation this year, India proves that tourism is not just about exploration; it is about connection, conservation, and transformation. By embracing sustainability, travellers ensure that every journey leaves the world better than they found it, inspiring generations to travel consciously and thoughtfully.