"Dream, Dream, Dream! Conduct these dreams into thoughts, and then transform them into action."

- Dr. A. P. J. Abdul Kalam

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Empowering Women: Explore Asia's Largest All-Women Market in Imphal

Nestled in the heart of Imphal, Manipur's capital city, lies a bustling marketplace that reflects the  indomitable spirit of women. Known as 'Ima Keithel', or 'Mothers' Market', this historic market stands as a symbol of empowerment, boasting a legacy that spans over five centuries. A Legacy of Strength and Resilience Ima Keithel traces its roots back to the 16th century when a handful of stalls, tended by women, emerged as a response to the upheavals caused by the Lallup-Kaba forced labor system. With men compelled to serve in the army, women stepped into the forefront, carving out a space for themselves in the local economy. What began as a means of sustenance evolved into a thriving marketplace, where women asserted their entrepreneurial prowess. A Tradition of Empowerment One of the market's unique customs is that only married women can trade here - a tradition that has endured through generations. Through this system, married women gain access to loans from the union, enabling them to kickstart their businesses and contribute to their families' livelihoods. This tradition not only fosters economic independence but also highlights the pivotal role of women in shaping Manipur's socio-economic landscape. Resilience Amidst Adversity The resilience of the women of Ima Keithel was put to the test in 2016 when a devastating earthquake ravaged Manipur, leaving the market in ruins. However, through unwavering determination and community solidarity, the market was rebuilt, emerging stronger than ever as a vibrant hub of commerce and culture. A Symbol of Cultural Heritage Beyond its economic significance, Ima Keithel serves as a custodian of Manipur's rich cultural heritage. From vibrant textiles to fresh produce and handicrafts, the market showcases the diversity and creativity of the region, attracting tourists and locals alike. The Economic Pulse of Imphal Ima Keithel isn't just a market—it's the lifeline of Imphal, driving the city's commercial and economic activities. With thousands of women traders bustling through its lanes, the market pulsates with energy, offering a kaleidoscope of goods that reflects the dynamism of Manipur's economy. As Asia's largest all-women market, Ima Keithel not only sustains livelihoods but also serves as a symbol of empowerment, inspiring generations to come.  

7 Mar 2024
Positive Reads

Explore Okhai's Inspiring Journey on The International Day for Rural Women

An extraordinary initiative has been quietly transforming the lives of rural women in Gujarat. This International Day for Rural Women, we celebrate the remarkable journey of Okhai, a social enterprise that embodies the spirit of empowerment, celebrating the diverse talents and heritage of the region's rural communities. The Birth of Okhai The name 'Okhai' derives from Okhamandal, the province in Jamnagar district where Tata Chemicals first set up its operations in 1939 as a soda ash manufacturer. The brand officially came into existence in 2002 under the Tata Chemicals Society for Rural Development (TCSRD), the social development arm of the company. In 2008, Okhai was registered as a trust - the Okhai Centre for Empowerment - with the artisans themselves as its members. From Empowerment to Enterprise Okhai has evolved over the years, it's no longer just a social initiative but a sustainable business. A critical part of this transformation has been the adoption of modern marketing systems and processes. This change has enabled Okhai to not only create a positive social impact but also establish a viable and self-sustaining business model. The Okhai Woman Okhai has been successful in resonating with urban, financially independent women who value good-quality, unique crafts. The brand's collections are designed to cater to the needs and tastes of this urban audience while embracing sustainable practices. Artisan Empowerment Okhai's unique approach empowers artisans on two fronts. For those who want to earn a living, Okhai delivers materials and guidelines to their homes, handles the sale, and ensures quality. For those artisans who aspire to run their businesses, Okhai provides design knowledge, trend insights, and entrepreneurial training. One of the most distinguishing features of Okhai is the visibility and recognition it provides to its artisans. They are not just the creators behind the scenes but often the face of the brand, actively involved in promoting their products and engaging with the audience. A Sustainable Path Okhai aligns itself with the growing movement in India to revive handlooms and handicrafts, emphasizing sustainability. By focusing on eco-friendly materials and handlooms, the brand contributes to the sustainable fashion landscape.  As we celebrate the International Day for Rural Women, we're doubly thrilled that tomorrow marks the beginning of Navratri. Okhai's remarkable journey, embodies the essence of Navratri that celebrates the power of women.  It's a beacon of hope for women, showing that with the right support and vision, they can create a brighter, more self-reliant future.

14 Oct 2023
Positive Reads

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