Weaving Goodness: From the Humble Grass Springs Forth a Thriving 2 Crore Business!
In the bustling streets of Kolkata, where tradition meets innovation, Kadam Haat breathes new life into the ancient craft of basketry. With its monumental growth, Kadam Haat established by Payal Nath, a visionary entrepreneur, stands at the forefront of India's fibrecraft revolution. Payal Nath's journey into the world of motivating and uplifting basketry artisans began with her "inspirational upbringing." She says she was brought up in an environment that valued open-mindedness, adaptability, and a belief in boundless possibilities. In 2006, Payal established the Kadam Foundation, a pioneering initiative that has trained over 10,000 artisans to create eco-friendly products using natural fibers. Then in 2009, she founded Kadam Haat, dedicated to helping artisans market their hand-woven creations. The year 2022 marked a significant milestone for Kadam Haat as it rebranded itself as Kadam Haat Basketry Barn Private Limited (KHBBPL) post-Covid. With annual revenues of nearly Rs 2 crore in its first year, KHBBPL is set to achieve remarkable growth, targeting Rs 5 crore in revenues for 2023-24. Kadam Haat's unique approach lies in the revival of ancient crafts like pottery and basketry, with a special focus on empowering the artisans who often find themselves among the most economically challenged. The brand envisions becoming India's first fibrecraft brand with global recognition, and Payal Nath dreams of showcasing the potential of grass as a raw material and a source of livelihood worldwide. The essence of Kadam Haat lies in its commitment to sustainability. Operating without a factory, artisans hand-weave products from natural fibers at their homes, utilizing grasses that grow wild across India. The result is 100% compostable products created with minimal water usage. Waste from grass and bamboo shavings serves as fuel for boiling dyes, demonstrating a commitment to minimizing environmental impact. Kadam Haat's product range includes roti boxes, jewellery boxes, bowls, trays, bread and fruit baskets, mats, storage organizers, laundry baskets, wall art, and planters. However, the flagship product, contributing 45% of the revenue, remains the vibrant hand-woven bags. Ankit Ruparel, the business head, notes that the average price of a bag is Rs 1,100, attracting customers primarily from Delhi-NCR, Mumbai, and Bengaluru. It also plans to expand the product line to include items for men and explore corporate gifting options. Kadam Haat aims to cater to the the eco-conscious, new-age consumer. Kadam Haat has successfully positioned itself in the market through online platforms like Amazon, Okhai, and Pepperfry, with plans to add Myntra and Nykaa to the list. Regular participation in exhibitions and collaboration with Purple Turtle in Bengaluru has further extended the brand's reach. In the pursuit of a sustainable future, Kadam Haat's commitment goes beyond tangible products. By supporting eight of the 17 Sustainable Development Goals (SDGs), including poverty alleviation, gender equality, and responsible consumption, the brand weaves a narrative of positive impact and social responsibility. Payal Nath has been honored among the Women Transforming India by NITI Aayog and is recognized as an Iconic World Leader by the World Economic Forum. As she continues to lead the charge, Kadam Haat exemplifies the transformative power of entrepreneurship with a purpose. The brand's tagline, 'weaving goodness,' encapsulates not only the tangible products but also the ethos of uplifting artisans and fostering sustainability in every aspect of life. In the hands of Kadam Haat, traditional basketry becomes a powerful medium for weaving a better, more sustainable future.
