Measure Backwards, not Forwards
We frequently use the future to gauge our success We make objectives We set goals for our advancement In essence we make some effort to forecast the future We act in this way in our careers our health and our general lives Is it possible for us to make twenty percent more per quarter I have three months to shed twenty pounds By thirty will I be married Every measurement in this list faces forward We try to predict when we will arrive somewhere by gazing into the future There is a different and in my opinion more practical strategy measure backward rather than forward This is what I mean Comparing Backward and Forward Measurements I use a small spreadsheet that I fill up on my computer once a week to keep track of the key performance indicators for my company Traffic email list members earnings outlays and so forth