"Dream, Dream, Dream! Conduct these dreams into thoughts, and then transform them into action."
- Dr. A. P. J. Abdul Kalam
12 Aug 2019
The Tourism Ministry has decided to make wildlife its theme for the Incredible India Campaign as the show Man vs Wild goes on air today.
The show Man vs Wild is about a jungle adventure shot in the lap of nature. This is a special episode as survivalist and adventurer Bear Grylls undertakes a "frank and freewheeling journey" with Prime Minister Narendra Modi where their conversation revolves around wildlife conservation. It is shot in the scenic Jim Corbett National Park in Uttarakhand. The show will be showcased in more than 180 countries across the world on Discovery network channels.
Incredible India is an international campaign launched by the government in 2002 to promote tourism. The website which earlier had pictures and videos of monuments and tourist spots in India will now display images of scenes from Jim Corbett National Park, Ranthambore National Park and other national parks. It will also showcase landscapes, waterfalls and tiger reserves as it embraces the wildlife theme.
The special episode is intended to create awareness about animal conservation and environmental change. Tourism Minister Prahlad Patel said that there is no bigger icon for India than the prime minister, be it wildlife or tourism or anything else. He informed that pictures and videos of wildlife would stay on the website for about two months.
Image Courtesy: exchange4media
Video Courtesy: DiscoveryChannelInd