In a groundbreaking move, House of Hackney, an interiors company, has become the second UK firm to officially include nature in its boardroom discussions. By appointing a human 'nature guardian,' the company aims to bring a transformative energy to its decision-making processes, with a focus on long-term sustainability.

House of Hackney, founded by Frieda Gormley, offers a range of environmentally conscious products such as wallpaper, fabric, paint, and furnishings. Gormley's vision has always been to create a brand that fosters a deep connection with nature, incorporating sustainable materials and exploring regenerative farming practices. The inclusion of a nature guardian is seen as a natural progression in this commitment.

The selected nature guardian will have access to a network of experts who will provide guidance on specialized topics. Importantly, if the company chooses not to follow the guardian's advice, they are bound to publicly explain their reasons, fostering a culture of accountability.

Inspired by eco beauty firm Faith In Nature, which pioneered this concept in 2022, House of Hackney aims to elevate its sustainability efforts. The presence of a nature guardian in board meetings has already sparked a mindset shift, with nature's perspective trickling into decision-making processes at an earlier stage.

This move aligns with the growing trend among companies to define corporate purposes that extend beyond financial profit. House of Hackney's decision reflects a broader movement advocating for businesses to align their interests with those of society and the environment.

How will the company's sustainability efforts be strengthened, and what positive changes will this transformative decision bring? As House of Hackney pioneers this forward-thinking approach, the impact of nature's inclusion in its decision-making processes is eagerly anticipated.