Imagine a startup that digitizes the process of taking care of a plant. That’s exactly the initiative of two classmates who are environmentally conscious and wish to contribute to this cause. Abhijith Kumar Meenakumari and Aashuthosh B Sai founded the startup Tree Tag which uses technology to record the growth of thousands of trees.

Abhijith, a mechanical engineering graduate, has always been enthusiastic about initiatives for environmental conservation. He came across this idea when he was asked to develop a platform to track the growth of around 7000 trees as part of the tree banking initiative of Meenangadi village in Wayanad. It became a success and he was approached by many nature enthusiasts for similar services.

Tree Tag was founded in 2021 and already caters to over 50 clients all over the globe. The majority of its business prospects arise from its client’s Corporate Social Responsibility (CSR) projects that prioritize environmental conservation. Tree Tag helps to track the status of trees planted during afforestation projects carried out by companies in association with NGOs or other such organizations.

It is also collaborating with a major project of tracking one million trees in the Amazon, the largest rainforest in the world. It also has plans to use satellite as well as drone-based services for its larger projects.

In a hackathon organized by Kerala Startup Mission (KSUM), - Climathon-2022, the company was adjudged the winner. It has won numerous accolades for addressing environmental issues.