"Dream, Dream, Dream! Conduct these dreams into thoughts, and then transform them into action."
- Dr. A. P. J. Abdul Kalam
8 Jan 2024
Six iconic food businesses in India have defied the odds and thrived as multicrore ventures for over 50 years, showcasing inspiring stories of success and longevity. From humble beginnings, these businesses have scaled into empires, leaving a lasting impact on the Indian culinary landscape.
Lijjat Papad, founded in 1959, started as a small initiative where seven Gujarati women gathered to knead and sun-dry papads. Today, it is India's oldest all-women cooperative, employing over 45,000 women and boasting a net worth of over Rs 1,600 crore.
Balaji Wafers, known for its crispy and delightful snacks, had a modest start in a one-room home. Founder Chandubhai Virani and his brothers sold chips to theatregoers, unaware that it would grow into a multi-crore national sensation with a turnover of over Rs 500 crore.
Parle-G, a household name, originated from an old factory in Mumbai's Vile Parle. The brand's biscuits, initially called Parle Gluco, gained popularity and underwent a rebranding in 1982 as Parle-G, standing out among competitors.
Nilon, famous for its pickles, was born during World War II when brothers Suresh and Prafful Sanghavi prepared lemon syrups and juices for soldiers. After experimenting with various products, they introduced pickles, which became a huge success.
Chitale, known for its Bakarwadi, began with a Maharashtra farmer's idea to utilize excess milk. Today, the brand collaborates with over 40,000 farmers and produces over 1,000 kgs of Bakarwadi per hour.
Vadilal, which started as a small ice cream business in Gujarat in 1907, expanded to become a renowned brand with a turnover of over Rs 1,071 crore. Their ice creams were made using traditional methods, evoking nostalgia for many.
These legacy food businesses serve as role models for countless small businesses and startups, showcasing growth models that have stood the test of time. Their stories inspire and demonstrate the potential for success in the Indian food industry.