"Dream, Dream, Dream! Conduct these dreams into thoughts, and then transform them into action."
- Dr. A. P. J. Abdul Kalam
2 Apr 2024
In today's world, where plastic pollution has become an ever-increasing concern, the need for sustainable alternatives has never been more critical. Enter Qudrat, an indigenous brand revolutionizing the way we approach tableware by reintroducing traditional crockery in a modern, eco-friendly avatar.
Gone are the days when we used to dine on banana leaves and clay utensils; Qudrat is bringing back these age-old practices in a contemporary context. Founded by brothers Rishabh Suri and Rohan Suri, Qudrat is on a mission to combat plastic waste and promote a sustainable lifestyle.
The journey of Qudrat began with a shared passion for hiking, where the founders encountered plastic waste littering even the most remote trails. This disheartening sight fueled their determination to find a better alternative to plastic tableware, leading to the inception of Qudrat.
At the heart of Qudrat's products lies a commitment to sustainability. By utilizing agricultural waste, such as rice straw, rice bran, and rice husk, Qudrat transforms residues into a range of environmentally friendly and biodegradable tableware, including disposable plates, bowls, straws, and edible spoons.
Source: Google images
One of the key ingredients in Qudrat's manufacturing process is rice straw, a byproduct of rice production industry. By repurposing this agricultural waste, Qudrat not only reduces environmental pollution but also addresses the issue of crop burning, a major contributor to air pollution in India.
Operating with a low carbon footprint, Qudrat's manufacturing facility in Trivandrum employs a closed-loop system that recycles waste without generating additional pollution. Furthermore, Qudrat's products are manufactured without the use of any chemicals, ensuring they are safe for both consumers and the environment. Not only are their products eco-friendly and biodegradable, but they also serve as edible treats for animals. If accidentally disposed of in land or water, Qudrat's tableware can safely be consumed by animals, thanks to their natural ingredients.
Behind Qudrat's success are its founders, Rishabh and Rohan Suri, who bring a wealth of passion and expertise to the table. Rishabh, a surfing enthusiast and entrepreneur, is driven by a deep-seated belief in the power of sustainability. Meanwhile, Rohan, a marine engineer with a love for nature, is dedicated to creating impactful solutions for environmental challenges.
Qudrat represents more than just a brand; it embodies a commitment to preserving tradition, promoting sustainability, and leading by example in the fight against plastic pollution. With innovative products and a steadfast dedication to environmental conservation, Qudrat is paving the way for a greener, more sustainable future.