The statement was made as part of a product launch under the "Scary Fast" brand, which began at an odd hour—5 p.m. California time. Apple Inc. revealed three new M3 chips—the M3, M3 Pro, and M3 Max—in a press release on Monday, announcing that the company's new MacBook laptops will have faster M3 chips. The three M3 chips provide better graphics, including hardware-accelerated ray tracing processing.

What’s Ahead- Is Super Speedy: 

According to Apple, the upcoming hardware will also have a unified memory architecture that "delivers high bandwidth, low latency, and unmatched power efficiency," as well as Dynamic Caching, which assigns the use of local memory in hardware in real-time. To better handle video, the trio of hardware devices also has an improved media engine that "supports AV1 decoding, enabling power-efficient playback of streaming services to further extend battery life." The company also revealed the availability of the M3 CPUs in the upcoming 14- and 16-inch MacBook Pro notebooks. Over the last three years, Apple's move from Intel chips to its own M chips has revived its computers. With Apple laptops becoming increasingly quieter, faster, cooler, and longer-lasting, Windows PC manufacturers have been attempting to catch up.

Setting Goals with futuristic Approach: 

According to figures published by Bloomberg, Mac sales are expected to increase by roughly 5% in the Christmas quarter and by 5.5% in the fiscal year that started this month. Other indications that the computer processor market is intensifying coincide with Apple's announcement. Surely this ensures a bright and competitive first mover advantage for them to play with the market forces of demand and supply with ease!