The country’s first agro mall is set to come up in Lucknow's capital city under the state government's initiative led by  Chief Minister Yogi Adityanath. With this move, farmers stand to gain as they will be able to sell their produce directly to consumers at a fair price.

The agro mall will enable the farmers to brand their agricultural products and sell them at fair prices. The mall that is planned to be developed in Vikalp Khand of Gomtinagar, will facilitate the direct selling  of goods from farmers to customers.

The program will also enable people to obtain fresh fruits and vegetables directly from agricultural lands, the UP government stated in a statement. According to The Print, a 7-storey agro mall would be built in Gomtinagar on about 8,000 square meters of land and it will be equipped with modern amenities.

At the agro-mall, farmers and buyers will have access to many cutting-edge amenities. The mall will, among other things, include contemporary infrastructure, rest areas, and parking facilities for both farmers and customers.

Additionally, state officials have been told to modify the Mandi Rules so that people can apply for a license to conduct e-auction of agricultural produce. The private sector will be given additional opportunities to participate thus increasing Mandi Parishad's revenue.

According to state government authorities,  in addition to the agro mall, the UP government will take necessary steps to promote farmers' income levels through a variety of measures. The agro mall will go a long way in improving farmers' income and well-being.