A program or gadget that uses voice technology can comprehend human speech. Other names for it are speech recognition technology and voice recognition technology. Natural language processing (NLP) and artificial intelligence (AI) are used by voice technology to understand spoken instructions and inputs and provide appropriate responses. Voice technology enables voice instructions to be used for online communication. It has altered how people use gadgets and increased accessibility to the internet for those with disabilities. It not only frees up hands for multitasking but also provides additional online shopping and communication options. Think With, Google's most recent research indicates that 20% of mobile Google App searches are voice-driven. Additionally, according to a 2022 UpCity study report, 50% of US smartphone and smart speaker users regularly utilize voice-activated technologies. It's difficult to think about speech technology without considering Amazon Alexa, Google Assistant, Apple's Siri, Samsung's Bixby, and Microsoft's Cortana. These so-called "intelligent assistants" set the standard by scheduling appointments, creating grocery lists and music playlists, maintaining private diaries, and turning on the lights in their bedrooms. Mark Zuckerberg's enthusiasm for speech technology is excessive. There are plans to create a Facebook Assistant with no name yet. Additionally, he is testing "Jarvis AI" in his house himself. Interesting fact: Morgan Freeman voices Zuckerberg's Jarvis. In a few years, can you picture yourself as cool as Tony Stark? Today, that dream has a good chance of coming true. We can tell that we have entered the post-mobile era by looking at this!

But how is the voice faring in the world of marketing? Let’s take a look:

• Some brands have gotten an early start within the voice space to build relationships with consumers through interactive experiences. [Source: Business2Community Journal]
• 27% of US consumers prefer using a personal voice assistant to visiting a website to interact with a company or shop online. [Source: Search Engine Journal]
• In 2017, 3.1% of marketers integrated voice search into their content marketing strategy. [Source: BrightEdge]
• 43% of companies have already invested in technology to enable voice marketing. [Source: Digiday]

People Are Indeed Using Digital Assistants for Shopping ~ 

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The Adobe Analytics Report shed light on digital shopping strategies, stating that although owners of smart speakers are not devoted to placing orders on their devices, they make extensive use of them to compare prices of products (32%), make well-informed buying decisions (47%), and add items to the shopping cart (43%). By 2023, voice shopping had grown from $4.6 billion to $19.4 billion in value. To improve client engagement, multinational corporations such as Nestlé, Johnnie Walker, and Domino's have already begun incorporating speech technology into their marketing plans. Consider Johnnie Walker as an example. It has found it intriguing to use Alexa to give its consumers a more tailored buying experience. After inquiring about the customers' preferences, Amazon's virtual assistant suggests the Johnnie Walker product that best fits their needs. Voice-based online shopping is becoming more popular.

Businesses Are Making Use of Digital Assistants ~

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In-house innovative business-to-business companies such as Salesforce have already contributed to the discourse surrounding digital assistants. A new addition to its Einstein AI platform, Einstein Voice was introduced by the cloud software provider. Sales managers may use the digital assistant to dictate messages and access cloud services without ever touching a screen or typing a word. To effectively communicate team pipeline updates, calendar appointments, and other important priorities to the team, Einstein Voice may also be coupled with related technologies. Einstein Voice Bots, another innovative offering from Salesforce, lets users create their voice-activated assistant, customize its branding, and interact with users on any smart speaker.

It Can Be Difficult to Include Voice Technology in Your Marketing ~

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Your editorial and content marketing initiatives have to demonstrate how the company intends to use technology and how much you value it from a content standpoint. Before you begin, think about these queries. Are fans of smart homes, FOMO-driven early adopters, or users from other categories more inclined to interact via voice than other channels your target audience? Can you use voice to give your target audience a worthwhile content experience? How probable is it that your voice marketing initiatives will be successful? It is better to wait to rely on this technology and not squander money when you are not well-prepared if you are unsure about either of your responses. Examine the voice strategies used by rival companies and other businesses to improve the customer experience.

The Voice Revolution Is Going to Start With a “Search.” ~

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Every month, over one billion voice searches are made; 40% of adults and 55% of teenagers use voice searches daily. Content marketers should prioritize producing short-form content products that provide customers with succinct solutions to engage people. Marketers should be aware of SEO rules about spoken word search habits and informative requirements. Make your content show up on Google as a featured snippet. That's how Cortana, Siri, and other systems will retrieve it. It is important to keep in mind that the virtual assistant can only provide one search result per request while concentrating on voice-search optimization. Rand Fishkin, the founder of MOZ, also notes that as search results rise, so will consumer demand for written and conventional SERP results. Depending on how speech technology is applied to marketing, our perception of SEO will shift.

Concluding ~

Recall that speech will soon cohabit with other media including the internet, print, TV, and radio as an extra interface for marketing reasons. It will provide a fresh approach to consumer interaction and enhance their quality of life.