During his postgraduate studies in chemical engineering at the Imperial College in London, Shubham Singh was struck by a disheartening news report: Delhi had become one of the most polluted cities in the world. This information sparked Singh’s determination to explore the root causes of this environmental crisis, leading him to identify crop burning as a major contributor.

Singh noted that crop burning is a significant problem in India, particularly in the northern regions. He cited the Ministry of New and Renewable Energy, which reported that the country generates an average of 500 million tonnes (MT) of crop waste annually, compared to the global plastic waste generation of 300 MT each year. With a research background in sustainable materials, Singh saw crop waste as a crucial opportunity and became dedicated to the idea of utilizing it.

The Inception of Craste

In 2017, after winning a grant from the Biotechnology Industry Research Assistance Council (BIRAC), Singh returned to Pune with a clear mission. By 2018, he and his sister, Himansha Singh, had founded Craste, a company dedicated to transforming agricultural waste into valuable products. Craste utilizes waste from rice, millet, sugarcane, and barley to produce boards for furniture, construction, and sustainable packaging materials as alternatives to plastic.

The company's first manufacturing hub in Morena, near Gwalior, has already made a significant market impact. Singh noted that they are ramping up and expect to generate good revenue this fiscal year.

Transforming Challenges into Opportunities

Singh explained that at Craste, their vision is to convert an environmental challenge into a socio-economic opportunity. He mentioned that they provide high-quality sustainable packaging products and eco-friendly particle boards crafted from crop waste. According to him, for each particle-board panel measuring 8ft x 4ft and 18mm thickness, they anticipate reducing 30kg of CO2 emissions.

Support for Craste’s innovative approach has poured in from various organizations, including the Pune International Centre and Swissnex. The company is expanding its footprint, planning to establish 10 small factories across India and set up an office in Bengaluru.

Source: Google Images

Roots of Social Commitment

Shubham Singh’s dedication to societal improvement began early. At 19, he founded Gramiksha, a non-profit organization focused on educating underprivileged rural children. “That motivated him to work towards society, especially in rural communities. Within two years, Gramiksha was operating in six cities. I realized that there was no point cribbing on social media about the country’s problems. It is better to go out and be a solution provider,” Singh reflects.

Understanding the Farmer’s Plight

Singh’s journey with Craste included hours of research at the Venture Centre in Pune, trying to understand why farmers resorted to burning crop stubble. He mentioned that farmers have very limited time, only 15 to 20 days, to handle the stubble. According to him, burning is the most cost-effective and quickest method for them, as the fire spreads naturally and avoids labor costs. He added that using machinery to clear the stubble would incur hourly labor and rental expenses.

Recognizing the inefficiencies in the biofuel industry, Singh aimed to create high-value products that would offer farmers better margins without exorbitant costs. Today, Craste’s manufacturing process has garnered interest from countries with large agrarian societies, such as Thailand, Vietnam, Malaysia, and the Philippines.

Source: Google images

Craste’s commitment to innovation and sustainability has been recognized widely. The company was selected as a finalist for the prestigious Sustainability Awards 2023 in the Renewable Materials category. Celebrating their achievements, Craste recently announced their first commercial packaging product—a 6-beer crate pack made entirely from barley straw, designed for Corona India. This packaging is not only sustainable but also completely biodegradable.

Looking ahead, Craste envisions creating affordable, high-value products that transform agricultural waste into a socio-economic opportunity. Singh’s journey from a concerned student in London to a pioneering entrepreneur in India serves as an inspiring example of how environmental challenges can be transformed into impactful solutions.

 crop waste, sustainable packaging, eco-friendly, Shubham Singh, Craste, agricultural innovation