The story of one of the world’s most iconic carmakers begins in an era marked by political upheaval. In 1937, under Adolf Hitler’s regime, the concept of the “Volkswagen” — literally, “the people’s car” — was born. The idea was to produce an affordable, reliable vehicle that every German family could own. Designed by renowned engineer Ferdinand Porsche, the project aimed to motorize the nation. But as World War II unfolded, car production was halted, and the factory faced near destruction.

Post-War Revival and the Rise of the Beetle

Following the war, the brand narrowly escaped collapse. The Volkswagen factory was nearly dismantled by the British army — until Major Ivan Hirst saw potential in its revival. Thanks to his efforts, the now-famous Beetle was brought back to life. By the 1950s and 1960s, it had gained a global following — from being embraced by the counterculture movement to becoming a family staple and a pop culture icon.

Volkswagen’s growth continued in the decades that followed. The brand expanded across continents, offering quality vehicles at accessible prices. From Latin America to Southeast Asia, it became a symbol of reliable engineering.

Volkswagen in India: A Quiet Entry, a Strong Presence

In 2007, Volkswagen entered the Indian market quietly but effectively, launching models like the Polo and Vento. These vehicles, characterized by sharp design and strong build quality, found a foothold among urban Indian consumers — particularly younger buyers seeking a mix of performance and style.

Now in its 88th year, Volkswagen continues to adapt. Under its “India 2.0” strategy, the brand is focusing on localized production, competitive pricing, and enhanced safety features. Models like the Virtus and Taigun reflect this renewed commitment.

In 2023, Volkswagen India recorded sales of over 45,000 units. Globally, the brand reported sales of more than 9 million vehicles in 2024, with significant investments in electric mobility, sustainable practices, and smart technology. From a state-backed ambition in pre-war Germany to a key player in the global automotive landscape, Volkswagen’s journey remains a compelling case of resilience, reinvention, and relevance.