"Dream, Dream, Dream! Conduct these dreams into thoughts, and then transform them into action."
- Dr. A. P. J. Abdul Kalam
22 Jan 2024
The recent consecration ceremony of the Ayodhya Ram Mandir has not only been a momentous occasion for the nation but has also had a direct impact on the stock market. While several IT and tech shares have experienced volatility in recent weeks, four specific companies saw a major spike in their stock prices. These companies have a strong connection to the business and tourism sectors in Ayodhya, making them beneficiaries of the grand event.
Allied Digital Services: Ayodhya Smart City Project
One of the companies that witnessed a significant surge in share prices is Allied Digital Services. From October 2023 to January 2024, the company's shares soared by over 41% in the stock market. The rally began after the announcement that the company had secured the contract for the Ayodhya Smart City Project. This development coincided with the upcoming Ram Mandir ceremony, contributing to the notable increase in Allied Digital Services' stock prices.
Thomas Cook India: Budget Travel Packages to Ayodhya
Thomas Cook India, a renowned travel company, also experienced a major spike in share prices. The company announced budget travel packages to Ayodhya ahead of the consecration ceremony at the newly constructed Ram Mandir. Since October 2023, Thomas Cook India's share prices have surged by 35%, reaching their lifetime high in January. The availability of travel packages catering specifically to the event attracted investors, contributing to the rise in stock prices.
Easy Trip Planners: Early Announcement of Travel Packages
Easy Trip Planners, another travel company, was quick to announce travel packages for Ayodhya prior to the inauguration of the Ram Mandir. This strategic move paid off, as the company's share prices rallied by over 20% since October 2023. By capitalizing on the growing interest in visiting Ayodhya for the consecration ceremony, Easy Trip Planners attracted investors who sought to benefit from the surge in demand for travel services.
InterGlobe Aviation: Increased Holdings and New Flight Operations
InterGlobe Aviation, the parent company of IndiGo Airlines, also experienced a significant increase in stock prices. The company raised its holdings in IndiGo Airlines to 1.90% in December 2023. IndiGo subsequently announced its commercial flight operations to Ayodhya from Delhi and Ahmedabad, catering to the heightened travel frenzy surrounding the event. As a result, InterGlobe Aviation's stocks witnessed a spike of over 27%.